Monday, November 30, 2009

2010 Ford Taurus launching with incentives


The new 2010 Ford Taurus may share nothing mechanically with the model that ended production a few years ago, but it will launch this September with one thing in common: incentives. A poster car for rental fleets, the last-generation Taurus was being sold with rebates of between $3,000 and $4,000 before Ford stopped selling it to retail customers altogether. The new Taurus, despite being better in every way and touted as the brand's new halo sedan, will go on sale with an early-order incentive offering $500 to buyers who receive their car by September 1 and an additional $1,000 cash rebate on all but the base model Taurus.

The new Taurus shouldn't be judged too harshly for launching with money on its hood. Poor sales can't be blamed, because none have been sold yet. The incentives are meant to kick off Taurus sales and get the numbers up to where they might have been had the economy not gone sour. And to ensure the new Taurus doesn't wind up clogging rental fleet lots like the last one, Ford has stated that it will keep rental sales in the single- or low-double-digit range.

[Source: Automotive News]

Ford Exec confirms 400 hp 'Coyote' V8 coming in 2010


When the 2010 Ford Mustang debuted, there was a collective groan among the pony car faithful that Ford didn't update the aging 4.6-liter V8 along with the 'Stang's new sheetmetal. So when a few spy shots surfaced in January showing a new aluminum engine nestled under the hood of a Mustang mule, we knew the Blue Oval had something else up its sleeve – and now we have confirmation.

According to Ford Australia's product development director, Russell Christophers, FoMoCo's U.S. team is working on an all-new, aluminum double-overhead cam 5.0-liter V8 – codenamed "Coyote" – with output expected to crest 400 hp and around 400 lb-ft of torque. Christophers told Australia's Drive, "I have seen the performance curves and it is a pretty good engine."

The new 32-valve, 5.0-liter V8 is expected to be fitted to the Mustang and F-150 sometime in 2010, replacing the current 4.6- and 5.4-liter mills. And with the inevitable option of the 3.5-liter EcoBoost V6 making its way under the Mustang's hood, Ford looks to be bringing the fight to the new Chevrolet Camaro.

Check out WheelHQ.com and their large inventory of Cobra Wheels.

[Source: Drive]

Toyota Auris HSD Full Hybrid Concept




And now for your viewing pleasure, we bring you these live shots of the Toyota Auris HSD Full Hybrid Concept (seriously, could Toyota have come up with a longer name?). Technically, the vehicle shown in our image gallery below is listed as a concept car, but every indication is that it's not all that different than what will be rolling out of Burnaston factory in England sometime during the second half of 2010.

We wouldn't necessarily count on the dash-mounted solar panels that feature trays to recharge your electronics – though, how cool would that be? – but the rooftop cells may make it into production to help keep the cabin cool on sunny days as a similar system already is optional on the 2010 Prius. In any case, Toyota's 1.8-liter four cylinder and Hybrid Synergy Drive ought to ensure stellar fuel economy and carbon emissions of below 100 g/km – both important considerations across the pond where gas is especially pricey and taxes are high.

PRESS RELEASE:

TOYOTA UNVEILS AURIS HSD FULL HYBRID* CONCEPT

Frankfurt motor show debut for precursor to Toyota's first full hybrid mainstream European production model

KEY POINTS

* Concept previews new Auris HSD Full Hybrid, Toyota's first full hybrid mainstream model in Europe
* World debut at the Frankfurt motor show
* Hybrid Synergy Drive powertrain, shared with latest generation Prius
* Sub-100g/km CO2 emissions, class-leading combined cycle fuel consumption and 0-62mph acceleration in around 10 seconds
* Detailed exterior styling changes to improve aerodynamic performance
* Extension of on-board solar power technology
* Auris HSD Full Hybrid production model to be built at TMUK's Burnaston factory
* Sales scheduled to start during second half of 2010

* 'Full Hybrid' means the car can be driven on petrol engine alone, electric motor alone or combination of both. Not all hybrids can do this.

The new Auris HSD Full Hybrid Concept, presented publicly for the first time at the Frankfurt motor show, marks a significant milestone in Toyota's plan to equip its mainstream European models with full hybrid technology. Toyota is committed to making the environmental benefits of its Hybrid Synergy Drive (HSD) accessible to a wider customer base and it is on track to offer a hybrid version of every model in its range by the early 2020s.

A five door hatchback is the best selling type of car in Europe and consequently the installation of HSD in Auris is the logical first step in deploying full hybrid technology across Toyota's entire European model line-up.

By introducing the Auris HSD Full Hybrid Concept, Toyota also aims to shift customer perceptions of hybrid technology. The obvious advantages are exceptional fuel efficiency and low CO2 emissions, but customers will also experience smooth and sophisticated driving unlike any other family hatchback, thanks to the everyday usability, comfort and quietness of the Toyota full hybrid powertrain.

The Auris HSD Full Hybrid will be built by Toyota Motor Manufacturing UK (TMUK) at the Burnaston factory, near Derby, with sales scheduled to start during the second half of 2010.

The news that Europe's first hybrid production model will be built in the UK has been welcomed by the British Government. Business Secretary Lord Mandelson said: "I'm delighted Toyota has chosen the UK to build its first hybrid vehicle in Europe. When I visited the Burnaston plant in July, I saw for myself the energy and commitment of Toyota and its workers. The unveiling of the new car at the Frankfurt Motor Show brings the vision of making the UK the best place in the world to develop low carbon vehicles a step closer. I look forward to seeing the cars roll off the line next year."

Exterior design

The design of the Auris HSD Full Hybrid Concept reflects the installation of a full hybrid powertrain in a mainstream package. Subtle changes have been made to Auris's styling to improve aerodynamic efficiency and blue hybrid badging identifies the car as a member of Toyota's full hybrid fleet.

The front end is designed to optimise airflow and so help maximise fuel efficiency. The front and rear bumper corners have flat surfaces, a feature that not only accentuates the car's wide and solid stance, but also smoothes the flow of air over the vehicle's flanks, minimising turbulence and drag.

The ride height is lower by 20mm compared to the conventional Auris, and underbody panels and a rear diffuser have been fitted to smooth and control airflow beneath the car. The bespoke 18-inch alloy wheels are designed to cut air turbulence in the wheel arches and are shod with low rolling resistance tyres. A larger, more efficient rear spoiler is also fitted. These aerodynamic elements target a drag coefficient of 0.28.

Interior design

The cabin has a number of special features that are linked to the car's full hybrid status.

The seats and upper dashboard are finished in blue Gaucholino leather with light blue accent stitching. To complement the exterior body colour, the centre console and side air vents have a tactile, pearl white finish.

The instrument cluster has hybrid blue illumination, with a design that combines high technology with easy-to-read displays. Alloy pedals reinforce the performance dimension of HSD technology and the steering wheel has a flat bottom section for easy driver access and better legroom.

Sequenced entry and exit lighting is provided, including puddle lights integrated in the door mirrors and ambient illumination of the footwells and headlining. Thick carpeting raises the on-board comfort and refinement levels and also contributes to a marked improvement in cabin quietness.

Refined driving experience

Using the same powertrain as the latest generation Prius, the Auris HSD Full Hybrid Concept is the first mainstream model in Europe to benefit from Toyota's refined, smooth and quiet Hybrid Synergy Drive.

The car will accelerate from nought to 62mph in around 10 seconds, while returning class-leading combined cycle fuel economy and sub-100g/km CO2 emissions. It offers four driving modes, three of which can be selected on-demand by the driver: ECO mode maximises hybrid system efficiency and fuel economy; Power mode boosts performance; and EV mode – a feature only available with a full hybrid system – allows for ultra-quiet running on electric motor power alone for up to 1.25 miles (2km) at speeds up to 31mph, with zero fuel consumption and zero CO2 and particulates (PM) emissions.

Building on the inherent quietness of HSD, particular attention has been paid to further NVH reduction measures to achieve a calm, quiet cabin environment at all speeds. Road and engine noise have been suppressed by comprehensive use of soundproofing materials, and full thickness glazing and an acoustic windscreen reduce wind noise at cruising speeds.

Environmentally efficient technology

Using technology that was first brought to the market in the latest generation Prius, the Auris HSD Full Hybrid Concept marks a further development of solar powered ventilation, with solar panels covering the entire roof.

Similar technology is used inside the cabin, with solar panels on top of the dashboard that generate sufficient energy to recharge mobile phones or portable music plays mounted in purpose-designed charging trays. In the future, Toyota aims to advance this technology to provide solar powered recharging of the hybrid battery.

Toyota A-BAT will remain a conceptfor now




Bob Carter, Toyota Motor Sales USA's vice president and general manager, told our man Mike Levine from PickupTrucks.com that the Toyota A-BAT is on indefinite hold. According to Carter, "We have a lot of top priorities right now, and A-BAT isn't one of them."

Although news of the A-BAT's imminent arrival was circulating as early as February, Toyota's decision to put the project on hold doesn't come as a surprise. With auto sales down overall – and pick-ups being hit particularly hard in the last year – the business case for a compact, hybrid truck would be hard to justify.

Originally, it was assumed the A-BAT would be sold as a Scion, but with the "youth" brand's renewed focus on smaller vehicles (ala the Scion iQ concept that debuted at the New York Auto Show), a pick-up would be in stark contrast to the rest of the line-up.

"The market has changed dramatically over the last 12 months." Carter told Pickuptrucks.com, "We always keep reprioritizing – under good economic or recessionary times – what our planning is. [For now, the A-BAT is] on the shelf."


[Source: Pickuptrucks]

Toyota Sai hybrid




Toyota has rolled out its new Sai hybrid here at the Tokyo Motor Show, and if it looks familiar, that's because you've probably seen something very similar wearing "Lexus" and "HS250h" badges.

The overall aesthetic of the Sai is very similar to that of its premium sibling, but it features different light fixtures front and rear, along with bespoke fascias on both ends as well as a unique hood and trunk lid.

The Nippon-market dedicated gas-electric model utilizes the same 2.4-liter gasoline engine tied to Toyota's latest Hybrid Synergy Drive system, and the luxury compact features things like plant-derived plastics and a radar-based pre-crash safety system.

According to Toyota, "Sai" means "talent" and "coloration" depending on how it is written in Japanese, and the name is meant to combine "advanced talent and multi-color sophistication." Obviously.

The automaker expects 36,000 customers to be wooed by the front-driver's colorful talents each year. No word yet on whether the sedan will cross the Pacific as a more affordable Toyota-badged version of the HS250h

PRESS RELEASE:

TMC Unveils Luxury Hybrid 'SAI'

Tokyo - TOYOTA MOTOR CORPORATION (TMC) announces the unveiling today in Japan of the compact luxury sedan "Sai", which is planned to go on sale in Japan on December 7.

The Sai is based on a concept derived from the Japanese word sai-which means "talent" when written as "sai" and "coloration" when written as "sai"-as a hybrid-only sedan "combining advanced talent and multi-color sophistication".

The Sai, designed with extensive consideration for the environment, features a gasoline-electric hybrid system with a 2.4-liter engine for outstanding fuel efficiency and use of Ecological Plastic (made from plant-derived materials) for approximately 60% of the interior surface area. Its highly efficient package achieves an outstanding balance between maneuverability, comfort, refined sedan styling and aerodynamic performance. Furthermore, in addition to offering advanced features for high-level safety performance, such as a millimeter-wave-radar Pre-crash Safety system, the Sai, among its other attributes, provides cruising performance and riding comfort befitting a luxury vehicle, altogether making it a compact luxury vehicle for a new era that brings together "talent" and "coloration" to enrich customers' lifestyles.

Monthly sales target for Japan: 3,000 units

Assembly Plant: Miyata Plant, Toyota Motor Kyushu, Inc.


"Advanced talent"

Outstanding fuel efficiency and environmental performance

The Sai features the Toyota Hybrid System (THS) II combining a 2.4-liter Atkinson cycle combustion engine with an electric motor and a reduction gear. By delaying intake valve closure, the engine achieves a high expansion ratio at low pressure, thus raising heat efficiency.

* Possessing dynamic performance with power to spare, vehicle realizes fuel efficiency of 23.0km/l-on par with 660cc minivehicles-under 10-15 test cycle of Japanese Ministry of Land, Infrastructure, Transport and Tourism (MLIT); under MLIT's JC08 test cycle, vehicle has fuel efficiency of 19.8km/l
* Vehicle meets new 2015 Japanese fuel efficiency standards set out under Law Concerning Rational Use of Energy, and CO2 emissions are 75% lower than 2005 standards under MLIT approval system for low-emission vehicles, which is currently strictest standard in Japan for emissions; thus, vehicle qualifies for Japanese government tax reductions and subsidies for environmentally friendly vehicles


Key Hybrid System Specifications
Engine Model 2AZ-FXE
Displacement 2,362cc
Maximum output 110kW (150PS)/6,000rpm
Maximum torque 187N-m (19.1kgf-m)/4,400rpm
Motor Maximum output 105kW (143PS)
Maximum torque 270N-m (27.5kgf-m)
Complete system Maximum output* 140kW (190PS)
HV battery Type Nickel-metal hydride
*Using both engine power and electric motor power (based on TMC calculations)


The transaxle is exceptionally small and light, with a compact high-speed motor that achieves increased output and a reduction gear that increases torque.


An exhaust heat recovery system uses exhaust gas to heat the engine, thus shortening engine-warming time and contributing to greatly improved fuel efficiency, especially when outside temperatures are low.
LED headlights conserve electric power and consequently reduce power-generation requirements on the engine.

In addition to Standard Driving Mode, which balances fuel efficiency and power, drivers can also select Eco-Drive Mode, which prioritizes fuel efficiency by moderating driving force relative to accelerator operation and putting the air conditioner into a low energy-consumption mode, and Electric Vehicle (EV) Drive Mode, which uses the electric motor only, resulting in extremely quite cruising and zero emissions.


Support for environmentally considerate driving
A Hybrid System Indicator that shows real-time driving status and an Eco Driving Indicator that lights up to signify fuel-efficient vehicle operation provide visual support to the driver.

The ESPO1 system, which encourages and rewards environmentally considerate driving, enables drivers to gain extra enjoyment.

* G-BOOK mX, TMC's advanced telematics service, assesses environmentally considerate driving and awards points to driver; mastery of eco-driving can be determined according to rate of points gained each month
* Programs that allow drivers to make donations to charities using points received, that rank fuel efficiency of nationwide Sai ESPO users, and other fun incentives to encourage drivers to drive in environmentally considerate ways, are available


Environmental impact reduction
To limit CO2 emissions through achieving carbon neutrality2 and to minimize use of Earth's limited fossil fuels, plant-based Ecological Plastic has been used for approximately 60% of the interior surface area-by far the greatest use of such plastic by TMC in any vehicle to date.

* Ecological Plastic used for first time in ceiling and pillar garnishes and sun visor surfaces in mass-production vehicle; plastic also adopted in injection-molded parts such as scuff plates and luggage trays, as well as for luggage-space trim surfaces and foam in seat cushions
* Required heat resistance, shock resistance and mass production capabilities have been ensured by employing advanced compounding technologies to combine plastic's plant-derived and petroleum-derived raw materials
* Logo and surface patterns indicate parts made of Ecological Plastic
* Recycled materials are also used in parts such as undercover to further reduce environmental impact


TMC employed its Eco-Vehicle Assessment System (Eco-VAS)-its in-house-developed system to comprehensively assess environmental impact-in designing the Sai.

* Eco-VAS includes setting targets at start of vehicle development to help reduce environmentally harmful factors by such means as balanced reduction of CO2 emissions
* Life-cycle assessment carried out to reduce CO2 and air contaminants throughout vehicle's lifecycle


Review of materials, processing methods and adhesives used for interior parts resulted in a reduction of volatile organic compounds and sometimes-unpleasant interior odors to levels compliant with voluntary industry standards.


High-efficiency package limits length while increasing interior space

The Sai adopts a high-efficiency package that balances superb maneuverability and comfort with attractive, refined sedan styling and aerodynamic performance.

* Body size offers excellent maneuverability and minimum turning radius of 5.2 meters (when fitted with 16-inch wheels)
* Slightly elevated hip point enhances forward visibility and positioning of door openings and seat height optimized to ease ingress and egress
* Telescopic, tilt-function steering wheel and eight-way adjustable power seat enable driver to easily set optimal driving position
* Slimmer front seatbacks allow more legroom at knee height for increased rear comfort and ease of ingress and egress
* Optimal positioning of hybrid-system battery secures enough luggage space to accommodate four golf bags3


Enhanced safety equipment

Advanced technologies including a Pre-crash Safety System (featuring millimeter-wave radar) to counter both front and rear collisions as well as seven Supplemental Restraint System (SRS) airbags-standard on all models-and optional rear seat SRS side airbags pursue safety performance at the highest levels.


Preventive safety performance and driving support

* Steering-assisted Vehicle Stability Control (S-VSC) system-standard on all models-optimally balances driving power, steering and braking to achieve stable driving regardless of road conditions
* Pre-crash Safety system (millimeter-wave radar type) detects risk of collision and warns driver with buzzer and display; depending on probability of collision, system also initiates Pre-Crash Brake Assist system, Pre-Crash Brakes, and Pre-crash Seatbelts to minimize collision damage
* If Pre-crash Safety system determines risk of collision from vehicle approaching from behind, hazard lights flash to warn driver; if collision is highly probable, system shifts front-seat headrests to optimum position to brace occupants for impact and to lessen risk of injuries
* Brake-signal system-standard on all models-flashes brake lights in event of sudden braking to warn driver of the vehicle behind
* On highways and freeways, Lane-keeping Assist alerts driver of lane divergence and assists with corrective steering
* Radar cruise control (with brake control) maintains appropriate distance from vehicle immediately in front within set speed
* Wide-view front monitor simultaneously displays ground in front of vehicle as well as left and right frontal areas


Collision safety

* Vehicle features advanced Global Outstanding Assessment (GOA) collision-safety body that incorporates omni-directional compatibility to achieve exceptional collision safety performance in frontal, side or rear collisions
* Body designed to reduce pedestrian head and leg injuries in unfortunate event of collision with pedestrian
* Seven SRS airbags, including SRS knee airbags (driver seat) and SRS side and curtain shield airbags, are standard on all models; rear seats have SRS side airbags and seatbelts with pre-tensioners and force limiters (optional) to enhance rear-seat safety
* Active Headrest-standard on all models for driver- and front-passenger seats-shifts headrest to appropriate position to lessen stress on neck and reduce risk of whiplash injury sustained during rear-end collision



"Multi-color sophistication"

Simple, modern interior and exterior designs integrate and refine functional beauty and style

Exterior
The unique exterior, based on the Toyota-brand "Vibrant Clarity" design philosophy, creates a triangular silhouette-a first for a Toyota-brand sedan-that features outstanding aerodynamic performance as well as prominent innovation and styling.

* Low grille reduces air resistance and enhances engine-cooling performance, while plated grille and area around headlights convey quality, creating refined sense of integration of whole front section and express union of innovation and style
* Aero-management features in adoption of triangular silhouette; character line along door shoulder section extends to rear and emphasizes trunk while achieving both excellent aerodynamic performance and stylish sedan form
* Laser welding technology (laser brazing) used for first time on Toyota-brand vehicle to join trunk lid panels; clean and subtle rear view features detailed plated garnishes
* Seven exterior colors, including newly developed Aqua Mica Metallic, available


Enhanced aerodynamic performance
Through use of aero-management, the vehicle's underbody has underfloor covers across large sections to create smoothness, achieving a coefficient drag value of 0.27-among the highest in its class4.

* Front pillars are positioned forward, while rearmost portion of roof is gently sloped, resulting in excellent aerodynamics; sides of front bumper feature "aero-corner" (plane surface to streamline airflow along areas around wheels)
* Light but highly rigid roof panel shaped to reduce wind resistance
* Front achieves negative lift (downward force) when equipped with 18-inch wheels, enhancing tire grip when cruising at high speeds and providing excellent handling and cruising stability


Interior
The cockpit layout is driver-focused and provides outstanding visibility and operability, while the interior conveys modernity and quality with an unassuming and consistent beauty, including a slim and flowing center cluster characterized by advanced functionality.

* Display Zone, which displays information, and Command Zone, for operations, create advanced cockpit that enables driver to focus on driving
* Navigation screen, which displays maps, air-conditioning and audio-system information and more, is positioned in upper center of instrument panel to minimize need to shift visual focus
* Vehicle features Remote Touch system-Toyota-brand debut-positioned optimally on center cluster that allows driver to operate on-screen cursor using fingertips; together with steering-wheel-mounted controls, combined system reduces need for driving-posture changes
* Electro Shift-matic (shift-by-wire) shift lever, conveniently located close to steering wheel, can be used with minimal effort
* Easy-to-use, steering-wheel-mounted controls and Remote Touch allow infrequently used center-cluster controls to be covered, thereby maintaining the cluster's easy-to-use, simple, modern form; combination with thin gauge hoods and shape of armrests provides depth and feeling of quality to advanced cockpit space
* Stylish front seats' thin seatbacks achieve comfort and also contribute to roominess of rear-seat area


Comfort-enhancing features
A Power Easy Access System that supports the driver's ingress and egress and other comfort-enhancing features befit such a luxury vehicle.

Newly developed fabric seat covers (in plum and gray) combine vibrant elegance with a silken textural quality. The driver and passenger seats also have functions that help prevent static electricity build-up and eliminate odors. For optimum comfort, automatically controlled leather heated seats, in plum, are also available.

Storage spaces, including an illuminated and lockable glove compartment, overhead console, and bottle holders, are positioned for optimal convenience.

An HDD navigation system with 8-inch pop-up display comes standard on all models. All 10 speakers of the Super Live Sound System (excluding the tweeters) contain bamboo fiber-a material with minimal environmental impact-for clear sound reproduction.

Fully automatic air conditioning (with a pollen removal mode) that allows the temperature to be set independently for the driver and passenger side is standard on all models. A temperature adjustment switch is also located on the passenger-side door trim.

Plasmacluster Ions®5 releases a balance of positive and negative ions into the cabin, helping reduce the propagation of airborne germs and impurities, thus aiding the creation of a stress-free cabin environment.

Hybrid-specific features
The color, Hybrid Synergy Blue, which identifies TMC's hybrid vehicles and their advanced nature, is used on the vehicle's emblems, headlights, combination taillights, gauge display, shift knob and power switches.


Superior driving performance befitting a luxury vehicle

The 2.4-liter hybrid system is powerful yet refined, providing smooth and seamless acceleration.

The new platform was developed for medium/compact vehicles. Tuning tailored specifically for the Sai provides superior and light handling, excellent cruising stability and comfortable ride.

* Hood and body frame materials use aluminum and high-tensile steel plates to achieve both lightness and high rigidity
* Newly designed suspension features MacPherson struts in front and new double wishbone format in back


The electric power steering (EPS) adopts a brushless motor. The steering gear ratio and EPS control are optimized for comfortable maneuverability and a feeling of direct control from low to high speeds.

Meticulous attention was paid to reducing noise by combining a high-rigidity body with vibration-damping suspension members and optimal placement of vibration-controlling and soundproofing materials, thus raising the high level of quietness that typifies a hybrid vehicle.


Welcabs: Specially equipped vehicles with factory-installed features for disabled people

Lift-up Front Passenger Seat models (Type A and Type B) feature a front-passenger seat that slides down and to the outside of the vehicle to facilitate ingress and egress. Switches to slide and recline the seat are on both the left and right sides of the vehicle, also enabling operation from the driver's seat. In addition, rear-seat legroom was maintained by making the lift-up mechanism more compact. "Type B" has a motorized device for loading and unloading a wheelchair.

As with the base vehicle, the Welcab models qualify for Japanese government tax reductions and subsidies for environmentally friendly vehicles.

1Abbreviation derived from "eco" and "passport"
2Refers to zero net CO2 emissions over entire product life cycle
3Depending on the size and shape of golf bag, stowage may differ
4Compared to vehicles of similar engine displacement
5Registered trademark of Sharp Corporation

Toyota unveils FT-86 Concept




We got a sneak peak of the FT-86 earlier this month, and now Toyota has just officially revealed its new 2+2 concept here at the Tokyo Motor Show. It's been a while since the Japanese automaker has offered anything resembling a sports car – especially one with rear-wheel drive – so there was plenty of excitement when the covers were pulled off the FT-86. The coupe looks stunning in person, and we particularly like the details like the carbon-fiber rear diffuser and the stunning white leather seats.

We were hoping for more information about the FT-86 at its debut, but Toyota is still keeping quiet about the specific details of the car that is tipped for production in late 2011. Rumor has it that a Subaru 2.0-liter flat-four will be sending power to the rear wheels, and that keeping weight down to a minimum will be a top priority

Hyundai Equus




If you think the Genesis sedan is nice, wait'll you get a load of Hyundai's home-market luxu-flagship, the Equus. The automaker has one prominently on display here at the New York Auto Show this week, and while it's supposed to merely be a "Look, this is how awesome we can be" thing (there's no plan for the Equus to be sold here at this time), you can bet Hyundai is taking note of people's reactions. Outside, the Equus is more ornate than the Genesis, with a bright grille, highly-polished wheels and a pedestrian-impaling hood ornament. The sheetmetal details are nice, too. We especially dig the subtle fender bulges over the rear wheels.

While that's all well and good, it's inside the cabin where the Equus shows that it's truly meant to do battle against the likes of the Mercedes S-Class, Lexus LS and BMW 7 Series. All the toys are present: push-button start, a console-mounted control interface for the in-car systems, classy wood accents, upmarket switchgear, and even Grey Poupon snack trays for the rear passengers. Oh, those rear passengers get massaging back seats, as well. It's very impressive looking and it stinks of quality. If Hyundai ever decides to gamble and attack the next price segment up from the Genesis sedan, they clearly have the ammo to do so. The Equus is the real deal.