Media, airlines and tourism firms in new promotion tie up

Saigontourist Holding Corporation (Saigontourist), the Saigon Times Group, and four international airlines operating in Vietnam signed Wednesday a strategic agreement on a one-year tourism promotion campaign.

Key activities of the program agreed upon include enhancing tourism and entertainment information supply in Vietnam and the Saigontourist network in particular through The Saigon Times Daily and The Saigon Times Weekly.

One of the campaign’s targets is passengers traveling on the four international carriers - Vietnam Airlines, Eva Air, United Airlines and Air France.

These airlines currently have a large number of international passengers traveling in and out of Vietnam, the campaign organizers said.

The strategic cooperation aims to create a bridge between readers, tourists and service providers and promote Vietnam as a world destination for international travelers, especially amidst the economic recession and influenza A (H1N1) fears.

The deal could be extended every year by mutual consent, the signatories said.